Our own top innovator and partner Yoav Nir wrote this guide on how to innovate like a professional.

professor at the Wharton School, wrote this book on his fascinating research describing why things catch on

who earned his stripes in advertising and the gaming industry, wrote down his experiences and research on how to create habit-forming products. Great read for product managers.

Nobel prize winner for his ground-breaking research into what is now called behavioural economics. Offers a ton of insights on how our brain works and how we as consumers make decisions.

Marketing Professor at the University of South Australia has changed how the world thinks about brands and loyalty by rigorously applying the scientific method to the standing marketing beliefs.

professor at the Arizona State University & Stanford, compiled his research on how to influence others in this fascinating book.

two brothers, one teaching at Duke University, the other at Stanford. Together they combined their insights and research in this book on how to make a message stick with the audience.

two distinguished professors wrote the book on how positive reinforcement and indirect suggestions can influence the behaviour and decision making of groups and individuals

two advertising and marketing guru’s, who combined their experiences in an interesting read on how to position a product or a service.

professor at Duke University, shares his research on what hidden forces shape our decisions.

professor at MIT, dives into the fascinating world of how ideas spread. Based on the digital footprint we leave, there is so much to learn.

John Ford and Essam Ibrahim. An educational textbook on how to create and sustain a competitive advantage.

professor at Swarthmore College sheds light at why too much choice is paralysing and even causes anxiety.

a reporter at the New York Times, used his journalistic skill to combine a lot of scientific research on what forms habits and how this influences our lives.

an American Entrepreneur condensed his experience in this fascinating book on how to start a company applying the Lean principles.