Too many projects running?

Need an injectionof B2B sales & marketing expertise? Need a second opinion? Connect with our senior consultants for help.

Too many projects
running?

Need an injectionof B2B sales & marketing expertise? Need a second opinion? Connect with our senior consultants for help.

Our consulting covers 3 domains ...

Upstream marketing & Value Discovery

Lean Innovation & Product Management

Let your organization think Customer Centric.
Detecting & Identifying Customer Needs
Implementing Lean Innovation
Product Strategy
Market Sizing
Market Entry strategies
Customer Experience
Customer Journey Design

Internal Alignment & Process Optimalization

Cooperation of Sales, Marketing & Operations

Roles, Responsibilities & Interactions
Create common language
Process Improvement from Value Discovery to Creation
Assessments & Personal Growth Plans
Implementing a Marketing Management System
Customer Journey Design
Product Life Cycle Management

Downstream Sales & Marketing Management

Demand Creation & Sales Excellence

Measuring & Optimizing Marketing Return on Investment
Marketing Strategy & Execution
Go-to-Market Strategy & Execution
Pricing Strategy
Channel Management
Channel Incentive Programs
Customer Experience
Customer Journey Design
Pricing Management
Sales Management

What our customers say

"The tailor-made approach based upon real-life situations specific to our business created immediate involvement from our sales people enhancing constructive brainstorming and positive self reflection. The team opened up to learn from each other's experiences and step out of routines"

Goedele Verlinden

Trade Marketing and Communication Director EMEA Graco

“Through the TRAINING program, Erwin assisted us in bringing the product managers to a higher level. He brought us an easy but robust framework. The learning through case work, class room teaching and one-on-one coaching simply worked.”

Peter Pauwels

VP Sales EMEA

What industries we consult in

High Tech

Daily looking for hte next innovation, high tech is a rapidly evolving industry. Translating complexity in human speak.

Building Industry

Going to market through an army of installers and contractors, poses its specific sets of challenges.

Finance & Insurances

Choosing what combination of factors will make the next killer product.

Pharmacy & Life Sciences

Years and years of research result in the newest products, how to market and route-to-market are the keys to success.

Our Methodology

Listening is central in our approach, we listen to your organization and your customers before we design our approach. Once the design is made, we Listen again to the various stakeholders to make sure we have all angles covered & have the required buy-in.
Then we co-transform. Together with stakeholders, we create the desired state and imbed it in the organization.

Some customers

Insights & cases

36 Sales Enablement Tools

Sales Enablement is about making sure your sales has all the tools needed to win the deal. Get inspired by our collection of 36 Sales Enablement Tools to rock your sales.

How B2B Marketers can lift the Curse of Knowledge

This might come as somewhat of a surprise, but almost every technological company out there is cursed. Not in a medieval kind of way, although some of you might think that, but in a psychological way.

Nobody is waiting for your innovation

Overcome the market inertia when introducing game-changing innovation. Learn what research has to say on the topic.