What we offer

Strategic Marketing Training

Imagine your organization becoming marketing savvy. Join leading companies & discover our tailored trainings.

Strategic Marketing Coaching

Transfrom your marketing from within. Explore our coaching trajectories.

Strategic Marketing Consulting

Need an injectionof B2B marketing expertise? Need a second opinion? Connect with our senior consultants for help.

What is strategic marketing?

Strategic marketing done well, creates a sustainable competitive advantage in the market. It helps an organization to:


Increase value for its customers through bringing more customer centric products in the market 



Increasing value for the company through improving the way in which sales, marketing & product development work together to satisfy customer needs.



Increasing value for shareholder by creating a long-term differentiated market position in profitable markets 

What our customers say

Our focus areas

Strategic Marketing Training

Lean Innovation & Product Management
  • Let your team think customer centric
  • Detecting & Indentifying customer needs 
  • Implementing Lean innovation
  • Product strategy

Strategic Marketing Coaching

Cooperation of Sales, Marketing & Operations
  • Roles, Responsibilities & Interactions
  • Create common language
  • Process Improvement from Value Discovery to Creation
  • Assessments & Personal Growth Plans

Strategic Marketing Consulting

Marketing ROI & Demand Creation
  • Measuring & Optimizing Marketing Return on Investment
  • Marketing Strategy & Execution
  • Go-to-Market Strategy & Execution
  • Pricing Strategy
  • Channel Management

Insights & cases

Marketers, connect to your CEO

Ultimately, in any company, the CEO is responsible for profitable growth. She wants to grow revenue and manage cost, hence creating shareholder value.

Read more

How B2B Marketers can lift the Curse of Knowledge

This might come as somewhat of a surprise, but almost every technological company out there is cursed. Not in a medieval kind of way, although some of you might think that, but in a psychological way.

Read more

Keeping sales from becoming a disabler

Increase value for its customers through bringing more customer centric products in the market

Read more

3 reasons to choose skein

We sense your challenges

With a single specialization, we are dedicated to Strategic Marketing. It is all we do. 

We fully understand the challenge of defining innovative products & bring them to market.

We are no advertising agency, we are no interim managers. 


We understand your organisation

with successful corporate careers. We have lived through the challenges posed by complex organizations and thrived.

We will help you to push things through.

We are no software vendors, we are no Industry analysts. 


We make things happen

Our focus is on implementation, not presentation. We strive for practical solutions with fast implementation tracks.

We don’t give you fish but teach your team how to fish.

We don’t implement software, we don’t stop with PowerPoints.