The Team

Romeo Baertsoen

Product Marketer & Strategic Planner


About Romeo

Erwin Knuyt

Marketing Professor & Transformation Specialist


About Erwin

Yoav Nir

Lean Innovator, Author & Go-toMarket expert


About Yoav

Luc Colle

Sales Excellence Expert, Business Developer


About Luc

The origins of our name; Skein

Travel back in time. Way back. More than 2000 years ago. Some even say more than 2500 years ago. For reasons involving a vengeful deity, a Greek queen gives birth to a child, half man, half bull; the minotaur. The beginning of a legend and many sorrows for all involved.
As the monster grows, it gains a lust for human flesh. A labyrinth is built to keep the monster locked away and the people safe. But every year, a sacrifice must be made to keep the minotaur’s wrath at bay. A youngster stripped of arms, needs to enter the labyrinth. Fearing the certain death inside, but knowing that his death will keep the people safe for another year.

Ariadne, daughter of the queen, falls in love with one of the youngsters. The Greek hero Theseus. Secretly, she gives him a sword to kill the monster. And a ball of thread – a skein- to find his way back, out of the labyrinth, once he completed his task.
And so he does, making an end to years of tyranny, he finds his way out again with the thread of Ariadne.


Skein is an old Germanic word, meaning a ball of thread. Just like the one Ariadne gave to Theseus.
With Skein Company, we help you find your way through the myriad of choices companies have to make everyday in Sales & Marketing. And guide you out of the labyrinth...

Our beginnings

Founded in 2010 by Erwin Knuyt, Skein started as a training company focussed on sales and marketing. As training customers also asked for coaching & consulting, Erwin decided to join forces with three other professionals to broaden the offering. The Skein Company was born. Today, Erwin, Yoav, Luc & Romeo help customers to thrive in fast-changing markets. Through customer-centric innovation, sales and marketing. The Skein Company trains your staff to get a customer-centric skillset, coaches them into a customer-centric attitude and offers consultancy when you are stretched on resources.

Books & Research Papers we recommend

Contagious - by Jonah Berger

'Social physics' by Alex Pentland

‘Influence’ by Robert Cialdini

Hooked by Nir Eyal

Our Locations

Sint-Hubertuslaan 46
8200 Brugge
0473 555 103

Valkenaard 16
2242 Pulderbos
0479 996 391

Leiestraat 67 bus 402
8930 Lauwe
0476 676 706

Rijsenbergstraat 63
9000 Gent
0477 25 25 10

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