Explore our ideas, cases and insights on innovation & go-to-market. Based upon our research, customer projects and experience across different industries. You might encounter something new.
36 Sales Enablement Tools
How to run a Sales Enablement Program
What is Product Marketing
All Hail to the Product Manager, our Guardian of Success
Marketers, connect to your CEO
How B2B Marketers can lift the Curse of Knowledge
Keeping sales from becoming a disabler
Five steps to ‘Value Proposition’ heaven, a marketing short-story.
Nobody is waiting for your innovation
Wat heeft gesneden brood met bedrijfsgroei te maken?
Pareto to the rescue. Making more with less.
The role of emotions in B2B sales
Play it again SAM, dancing to the TAM TAM of Finance
Increased student participation for better education outcomes
Customer Experience: How BNP Paribas Fortis missed a Moment of Truth
Should you do what’s best for the company or best for your career?
Who is your customer
Why Cross-Selling doesn't (always) work
Case: Aligning Business Cases
Case: What product comes next?
Case: Defining national Sales & Product Strategies
Case: Harmonize your skills
Case: Should I enter or stay out?
My learnings from teaching on-line.
4P's tegen Corona
Going on Customer SAFARI
When to pivot in business?
10 Terrible Pitfalls in Innovation
Wat is Sales Enablement?